In Episode 005 of Inside the Channel, host Terra Bastolich sits down live at Channel Partners with Jon White, AT&T’s leader for the Value-Added Reseller channel, for a conversation about transformation, partnership, and the evolving role of carriers in the channel ecosystem.
Jon reflects on his nearly 30-year journey at AT&T, sharing lessons from a career that has spanned multiple eras of technology, connectivity, and channel evolution. From witnessing the industry’s biggest shifts firsthand to helping shape AT&T’s indirect strategy today, he offers a unique perspective on what has changed, what hasn’t, and why relationships remain at the center of long-term success.
The conversation explores AT&T’s growing investment in channel partnerships, the evolution of its VAR program, and the cultural shifts taking place inside one of the industry’s largest carriers. From fixed wireless and public sector opportunities to co-selling, partner enablement, and ecosystem collaboration, Jon provides a candid look at how AT&T is working alongside distributors, OEMs, and resellers to create better outcomes for customers and partners alike.
Enjoy the episode. 🎙️