In Episode 005 of Inside the Channel, host Terra Bastolich sits down live at Channel Partners with Jon White, AT&T’s leader for the Value-Added Reseller channel, for a conversation about transformation, partnership, and the evolving role of carriers in the channel ecosystem.
Jon reflects on his nearly 30-year journey at AT&T, sharing lessons from a career that has spanned multiple eras of technology, connectivity, and channel evolution. From witnessing the industry’s biggest shifts firsthand to helping shape AT&T’s indirect strategy today, he offers a unique perspective on what has changed, what hasn’t, and why relationships remain at the center of long-term success.
The conversation explores AT&T’s growing investment in channel partnerships, the evolution of its VAR program, and the cultural shifts taking place inside one of the industry’s largest carriers. From fixed wireless and public sector opportunities to co-selling, partner enablement, and ecosystem collaboration, Jon provides a candid look at how AT&T is working alongside distributors, OEMs, and resellers to create better outcomes for customers and partners alike.
Enjoy the episode. 🎙️
Inside The Channel is hosted by GetWireless CMO, Terra Bastolich.
Terra Bastolich is the Chief Marketing Officer with responsibility for corporate business development and marketing communications. Terra is a true advocate for IoT technology and has held strategic leadership roles in sales and marketing for key hardware providers in IOT. She is an industry veteran and has been recognized by numerous industry publications for her thought leadership in the wireless industry; including Connected World’s “Women of M2M” and “IOT Now Magazine”. Terra also takes a personal role in a notable non-profit (Safe Haven Foster Shoppe) raising awareness and funding for essentials and clothing for foster children.